November 29 • 10 Comments »
Shannon Reeves’ Events was created fresh from the ground up. A brand new business from her launch date, we worked with Shannon to develop a solid business plan, strategy and everything needed to explode onto the wedding market. Equipped with a powerful client experience plan, dynamic pricing structure and stunning authentic visuals, Shannon is ready for action!
My new brand is me to a ‘T’. Every single piece – from the personal logo to the soft pinks and golds to the mums design incorporated throughout the pieces. Emily described my brand as “full of tradition, but still very fresh and chic,” which I think really describes me personally, and also exactly how I would describe my ideal client. It’s just perfect. Every single piece matches and compliments the others in the very best ways. I am proud when I see each piece alone and just giddy when I see how well they all work together.
I’m smarter in every way, and have a very clear direction. The ladies really pushed me to look at myself and who I wanted to be personally and as a business owner. I dug deep in myself, and into the work of industry leaders and in doing so, really gained a great knowledge of both who I am, what I appreciate in business and the goals I need (and want) to set for myself professionally.
I think that it’s absolutely essential to have solid branding if you want to compete in a world that is so full of amazing talent. Branding is so much more than building a Web site or choosing a font for a logo. It’s learning about yourself and who you want to be. It’s learning your ideal client inside and out and pushing yourself (in a way that will make you proud of yourself every single day) to make sure your brand – everything from the colors you use to how to write the copy on your Web site – compliments each other and ensures that your ideal client not only recognizes you, but also respects you as a businessperson.
Goodness, I think my biggest fear was just that I couldn’t imagine getting it all done! Taking this idea in my head and making it a reality was daunting and overwhelming. Luckily for me, Emily, Lara and Marissa were amazing and a fabulous cheering section for me every day. The ladies made it simple in that they took this huge, overwhelming idea of mine and broke it into manageable pieces for me. We did it! When I feel overwhelmed now, I take their advice (and read Lara’s “Challenge” all the time to remind myself!) and break my million little thoughts into to-do’s and write them out. Lara once told me that things aren’t nearly as scary when they’re out of your head and on paper. She is so right! I may have a to-do list a mile long sometimes, but everything is on paper, which really just gives me a mile-long list of things to be proud of when I cross them off. 🙂
My husband recently asked me if I thought hiring the Making Brands Happen team was a good move. The truth is, looking back, I don’t know how I could have done this without them. Lara, Emily and Marissa were there every single step of the way, offering reassuring, helpful guidance and advice, cheering me on in the most positive ways and smashing my fears anytime they sensed a fear or insecurity. They took time to get to know me as a person, and in doing so, created the most true-to-me brand I could have imagined. I always had a clear, organized list of tasks to complete and goals to look forward to. I absolutely consider them my true mentors with true gifts of not only being extraordinarily caring people, but also talented beyond words in their branding and creative work. Yes, hubby, I thank my lucky stars every single day that I was one of the lucky ones to work with Making Brands Happen.
When the site went live and I sent a super fun “It’s Up and Running!” email to a long list of my friends and family. It was amazing when their excited responses filled my inbox that day! But best moment? Listening to my husband’s champagne toast on launch night.
At the beginning of this year, I felt unsure about a lot of things. Could I really do this? Am I being silly? Do I have the drive required to really commit to this? Eleven months later, I’m proud of myself every single day. I’ve been amazing myself every single day. I’ve been pushing myself and seeing results. The Making Brands Happen team and I have built Shannon Reeves Events. It’s real!
Hopefully lots and lots of “I do’s!”
Emily and Lara, I consider you the best mentors a girl could ask for. You’ve become friends that I’m grateful for every day. Thank you for everything. <3
SHANNON’S NEW SITE
SHANNON’S NEW BLOG
MORE FROM SHANNON ABOUT HER REBRAND!