December 1 • 2 Comments »
Alexandra Beauregard came to us with a big vision and a company name and brand that just didn’t let her shine (formerly BWed Exclusive). After a total overhaul, including new marketing and strategy, Heart Love Weddings was born! Alexandra went from small-time to truly being on the map in the blogging world. Her new brand is grounded, authentic and bubbling with personality!
Honestly, I love everything about the Heart Love Weddings brand. It’s ME. The old brand (bWed Exclusive) really wasn’t bold enough, sassy enough, sparkly enough, me enough. It didn’t fit our focus, the direction I wanted to take the blog, or the future of my business. When we crafted Heart Love Weddings – it was like I grew wings. I was finally able to show who I was, what I’m passionate about, what I love in every aspect of my blog, which also happens to be my livelihood. The name itself is pure perfection. It just fits. It fits me (the heart behind the blog), our niche (love stories), and our main focus (weddings). It’s perfect.
When I first started with Emily and Lara, I was rather timid. I had all of these big dreams and ideas, but I was lacking momentum. Lara and Emily pushed me in many ways to be better, to be excellent, to better my ideas and dreams, my business, my thought process. DREAM big and DO bigger. And DO every little thing with love. Because there is no other way to do it.
Rebranding your business is nothing to take lightly. You have to be 100% committed to tearing apart every aspect of your business (down to the bare bones) and building everything back up piece by piece. Whether you are branding for the first time or rebranding (like I did) you have to be committed, you have to be prepared to fall flat on your face, and you have to work hard. You have to be passionate about what you do, because if you’re not, no one else is going to be. No matter how long or bumpy the road may be, you WILL get there. But you have to BELIEVE that. You have to believe in yourself and what you do. And once you do that, the jump isn’t that scary after all. In fact, the jump is the best thing you could have ever done. Anybody can create a new logo for you, but going through the process of branding, making it your own, implementing it, and carrying it through all aspects of your business is what Emily and Lara do. It’s a full, cohesive, well-rounded package.
What didn’t I fear is the real question here. I was afraid that I would put my heart, soul, and savings into this brand and business, and have nothing left. Nothing left to give because I would be so burnt out or nothing left to receive. I was afraid that I was a small fish in a really big sea with lots of other really big fish. I was afraid of getting too big, of success. What if I then couldn’t DO everything that I wanted to. And the biggest of all, what if I just out and out failed. One thing that I realized is that you have to spend money to make money. You have to invest in yourself if you expect others to invest in you. You have to believe in yourself if you want others to believe in you. Another thing I realized is that small is the NEW big. 🙂 There is nothing I can’t do. The only thing holding me back is me. And I’m not about to let that happen.
Lara and Emily gave me the wings I needed to fly. They gave me the encouragement I needed at my lowest points. They were there backing me up every single step of the way. Choosing to work with Making Brands Happen was the best thing I could have ever done. They took my hopes, dreams, and really awful sketches and turned them into my new reality. My dream come true.
One of the most exciting moments for me (personally) was seeing my new logo for the first time. I get a little thrill every time I look at it, even to this day. Launching the new brand and website was SO exciting. Seeing people go to the website, look around, and tell me they couldn’t believe how far we’d come, was as exciting as it was humbling. Everyone wants to know where I had everything done – my collateral, my web design, everything. I love that people love the new brand as much as I do.
Honestly, I felt lost. I didn’t feel the old brand was working. And I really didn’t know how to fix it or what my future held. After launching Heart Love Weddings, I don’t feel so lost. I feel like I’ve found home. Everything works and flows and looks pretty doing it. I’m much more confident in my abilities and my future. My dreams are big and I can’t wait to DO bigger! Life is too short to play small, after all.
The sky is the limit. I will no longer hold myself back from excellence. I’m SO ready for all that is ahead for Heart Love Weddings, and me, too.
ALEXANDRA’S NEW SITE
MORE FROM ALEXANDRA ON HER REBRAND