I am so thrilled that this brand is me…ALL ME…it fits my personal style, it represents my personality and it is exactly what I envisioned for my new brand. I am most excited about my future with this brand. As many of you have heard over and over from Lara – YOUR LOGO IS NOT YOUR BRAND. While I am head over heels in love with my logo (especially my little owl) – I am so thrilled to have a cohesive brand that might start with my logo + website, but I carry every inch of detail through to the final package being delivered to my client.
Through the process I will say I absolutely developed a more distinct voice + clarity. I can be indecisive at times and I finally realized that this is MY brand, MY business and MY passion – and that needed to show. I also gained clarity in how I wanted my business to run, how I wanted my clients to feel…but most important – I pinned down who my ideal client was.
If you’re scared about “branding” you really need to sit down and do some serious honest talk with yourself and/or a loved one. Decide if you’re happy with where you are and what your brand represents. Chances are if you’re considering rebranding you need to do it. I will be honest, I was nervous and there are times where you might hit a wall, I know I did…but you will break through it and it will be totally worth it. You are not going to run the business you dream of or have the opportunity to work with your ideal client if you don’t whole-heartly believe in your brand and what it has to offer…and if you don’t feel that way how can your client?
My fear was that it was too soon – that It was wishful thinking – that I was too new to the industry to spend money on branding – that who was I to think I can work with my ideal client when there are so many awesomely talented people out there. As I saw my brand transform one step at a time, those fears faded. For me, yes there were days of second guessing, but that is where your support system will help you through it.
Lara and Emily truly went above and beyond for me. One of the most important aspects of working with Lara and Emily for me was they encouraged me speak up about what exactly I wanted. Yes, they gave their opinion every step of the way, but ultimately they were there to guide me and and lend me their expertise on the market I wanted to succeed in – they never overshadowed me or pressured me into something. They truly wanted my brand to be authentic and I love that about them.
I was seriously over the moon with excitement for a week after I officially launched. I of course shouted my news from the rooftops and was overwhelmed with responses from family, friends, colleagues and clients. The best feedback that I received was that it was “Totally Cyn – simple and classic”. This came from a previous client and it made me smile so big. I feel excited, energized, and proud.
One big thing I took away from Making Things Happen is celebrating the little and big…this was absolutely one of those moments for me. Goals, lots and lots of goals. With this new brand came so much energy and motivation to make even more happen.
I want to learn more, do more, meet more people….There is just lots more for me to do and experience than to sit still and not live life to the fullest.
Making Brands Happen was a great fit for me and Lara + Emily were the perfect catalyst I needed to step it up a notch. If you’re on the brink – do some serious soul searching, be honest with where you are, what you want and what it will take to get there. Lara + Emily can work wonders (seriously, I think they’re some super gorgeous magicians) IF you are willing to be 100% authentic and honest with yourself and with them. They will push you…they will hold you accountable…and they help you transform and build the brand of your dreams. Lara + Emily helped me make it happen.
CYN’S NEW SITE
CYN’S NEW BLOG
MORE FROM CYN ON HER REBRAND