April 4 • Comment »
What excites me most about my new brand is sharing my work with everyone. I have been working non-stop for the past three years with amazing clients and I have hardly shared any of my work on their weddings. I have all these past jobs that I am so proud of and now I have an amazing foundation for sharing both past and future work.
Through this process my confidence has grown immensely. I used to give people my business card and not let go because I wasn’t proud of it. I was also so embarrassed by my previous (mostly non-existent) website. I would make constant excuses about why it was that way and why it wasn’t good enough. Now I am insanely excited to share my business and my shiny new website with everyone!
Branding is scary because if you do it right then it forces you to look at all the things you are doing wrong and evaluate them so you can do them better. That is scary! But it is also necessary for you to be able to communicate what you want your brand to represent. Branding isn’t just a logo or your favorite colors. It is the entire package from how you dress when you conduct business to the notepad you write on in a meeting to the impression you leave with a client after your first conversation. But in the end, if you do the work, the change will be remarkable and the fear will be replaced with pure joy.
I was terrified to put myself out there before this process. I had this idea in my mind that I needed to hide behind my business; to give people the feeling that it was more than just me. I am now so proud of what I have accomplished in my first two years of business and I believe wholeheartedly that I can build something big that will always represent my core values for my business. I have always had a huge fear of failure and letting people down, but I have learned that businesses grow and change constantly and that every business can’t fit every client. It is important to create value and to stay true to what you believe in to attract the right customers.
This experience with Lara and Emily has changed me in so many ways. From my first day attending Lara’s branding conference in Las Vegas I knew that stumbling across her on the web one day was supposed to change my life. I have come back to the things in life that have always mattered to me most; family, happiness, doing what you love. Life gets overwhelming and crazy at times, it is easy to get caught up in what you can’t do and who can do it better and thinking you will never be good enough. But it is easier to stand up and say I am not settling for that, I can do better. Lara and Emily have shown me that so much more is possible in life. That everyone deserves to discover what they love and go out and get it. Life is too short to settle and hide behind your fears. I love to design. I love my family. I have also been introduced to so many amazing women through my experiences with Lara and Emily. That in itself is life changing. Being surrounded by people with the same ideals is so important in life. The love and determination in all of these women in contagious and uplifting. I am insanely proud of what I have accomplished through Making Brands Happen, but even more proud of the relationships I have built through this experience.
The most exciting moment in revealing my new brand was all the positive feedback I received. I was so blessed to know that so many people were looking at my work. I was also so touched by the people who said that it was a perfect representation of me. That they saw me in my brand and my work. As a designer it is always hard to work on your own brand and to finally feel like it’s actually done – the feedback I received made me feel for the first time that it is perfectly me and it is done (for now 🙂
Before my brand transformation I was lost. I was hiding behind being busy, when in actuality I was hiding because I didn’t truly know what i wanted out of my brand or my business. Now I feel like I can accomplish anything I set my mind to. Now I feel like I have an amazing foundation to run from. The future is wide open for me. I am so excited for the year ahead. I am excited to continue to evaluate my business paths and explore some of the other crazy ideas I have had floating around in my head. I can’t wait for all the amazing clients that are coming my way because of my new brand 🙂