December 14 • 3 Comments »
Michelle Edgemont’s transformation is one of our very favorites for so many reasons. From the moment we dove into her new company creation and branding, Michelle truly took to our process and worked hard from the inside out. What emerged was a brand new business that lets her incredible creativity come to life and a whole new outlook on life that gets everyone she meets fired up! The new Michelle Edgemont brand (formerly Hey Babe Studio) is packed with long-term strategy, powerful visuals and a whole lot of glitter!
Coming from a place of selling a few crafty items on Etsy for side money, I decided that I need to start a whole wedding design company. So for me, my brand was not a revision of something dated, it was completely NEW. Together, we were building the ground work for a new company, which the most exciting part of all! Similar to gestating a newborn, with each month and each email from Lara and Emily, by brand grew to be better, smarter, stronger, and more defined than the day before. It represents my personality and the vision of my company 110%. It’s me, put into graphics and colors and paper goods, and that is super exciting.
What’s changed is that I’ve launched a full blown, serious, no joking around wedding design business. While before I might have described myself as a hobbyist, I’m now a business woman. I’m completely confident in the visual aspects of my brand and want the whole world to see it. I’m not ashamed to submit myself to magazines and blogs or to post on my personal Facebook page in fear that I won’t be taken seriously due to confusing branding. This process requires a lot of decisions. Let me say that again, A LOT OF DECISIONS. I’m much better and faster at making those decisions now. Lara always says that a full inbox is just a bunch of decisions waiting to be made. I’m much confident in the choices that I make, because I’m no longer letting my fear stop me from making them.
I know it’s scary. I know that you might have to convince your husband through tears streaming down your face to let you borrow thousands of dollars from your savings account for what he sees as just a logo, a few pretty colors, and some business cards. But you know, in your heart and your gut, that it is SO MUCH more than that. That when it’s finished, and that final tweet goes out into the world with your new website link, that that day is going to be the start of the rest of your life. You’ll be proud of yourself for going through the process. You’re brand will scream you. When clients open your website for the first time, it will be as though your hand reaches through the computer screen and pulls them into your awesome little world. They won’t want to leave. You’ll stand out in this over-saturated wedding industry world. And you’ll do it all with the unwavering support of Lara and Emily.
My biggest fear was that the thousands of dollars I just spent was going to be for nothing. That in the end, it wasn’t going to be worth it. IT WAS COMPLETELY WORTH IT. Being a designer myself, I’m kind of a control freak, but I learned to trust Emily. And what she designed is amazingly beautiful and a million times perfect.
Not to be too dramatic, but it literally is the start of the rest of my life. They have talked me off the ledge more times than I can count. Whether I was freaking out about business details or a few craft supplies, they have always kept a level head and gave me suggestions to fix the problem. They go out of their way to not only brand and design, but also to teach. Lara was patient with me with my thousand pricing and business structure questions. Emily implemented all of my little design changes to my look book – there must be 20 versions of that thing! They are a complete JOY to work with. So awesome in fact, that my experience with them has completely jaded my view of each company I work with. To date, no one has had their level of professionalism, excitement, and speed. They have raised the bar. Working with Lara and Emily (and Marissa) has shown me a great example of what a successful company should look like and how a successful company should act. I only hope to be as awesome as they are one day.
Before: confused, scared, unsure, kind of lame, unprofessional, childish.
Now: confident, full of clarity, excited, awesome, ready to take over the world.
We know you have what it takes to make all of your dreams happen! A successful job that I love and the opportunity to create happiness through decorations and flowers everyday. My to-do dream list is three pages long. No joke. My branding and my website are a strong platform to stand on to accomplish my goals. Awesome is going to happen, ladies. WOO HOO!!
MICHELLE’S NEW SITE
MICHELLE’S NEW BLOG
MORE FROM MICHELLE ON HER REBRAND