Archive for the ‘Brand Transformations’ Category

Introducing Bergerons!

February 15 • 2 Comments »


Christi Lopez of Bergerons


Christi Lopez is a phenomenal floral designer in the DC area. She came to us with a very outdated brand that hindered her from being seen as the innovative floral design diva that she is! Through a deep internal process, Christi not only emerged with a stunning new brand but a new confidence. It’s a whole new patch of posies for Bergeron’s! What an exciting and fresh transformation!

The logo and business cards! Wooo Hooo! (tactile)
The feeling of renewed joy in my work (mentally)

Definitely laser-focused direction. Knowing where I want my own personal goals to be and how I want my clients to see my business.

Jump in- you won’t be sorry! It’s a big step, but worth the journey.

Two Main fears: 1) That I couldn’t afford the change- monetarily or business-wise (meaning this meant a step away from a portion of my business that I had grown to rely on)  2) Having someone else design a new logo for my business since I had a background in design and had done all of my own design work since inception. The fears changed as I realized that going back to my love of design for special events really was my sweet spot and I had been stuffing that for the past 13 years. Releasing the best part of me has catapulted the studio to a new level that I haven’t ever seen before.

Having Lara was the probing questions as I entered into this process really made me get to the core of who I am. This didn’t happen overnight! She still had to ask those questions again half-way through the process. Emily…sweet Emily helped me realize I can let go and let someone else design something that perfectly reflects me! You both have a gift.

Each time I hand out my business card, the person stops and comments how beautiful it is. They want to keep it, which means to mean that it conveys beauty, elegance and quality. Perfect!!

Before- Stuck! After- Although the new brand hasn’t been officially released, it is already working! My outlook has changed as well, which really makes a difference.

Dreaming Big-Making My Heart Sing 🙂

I learned that what it means to “make it” to someone else, doesn’t necessarily mean the same to me. I want to attract clients that love my/Bergerons style and artistic design—that is really my meaning of success.



Introducing The Bridal Circle!

February 8 • Comment »


Sade Awe


We truly created The Bridal Circle from the ground up: a brand new business with an innovative business model, brilliant strategy and stunning visuals to reflect the exclusive luxury nature of the company. Formerly The Bridal Couture Closet, owner Sade came to us looking to create a company that instantly had a hold on the luxury wedding market. Upon launch, it was clear that we had accomplished that goal and more! The Bridal Circle is the top source for luxury wedding vendors and, with the exclusive Experts Panel as part of the membership, an innovative leader in vendor education nationwide.

It’s built on the foundation of luxury and providing a one of kind experience for both the vendor and the bride. In this experience, the bride is provided with a menu of choices of luxury vendors at her fingertips. I am thrilled with the concept and thrilled with how this will impact potential brides and high quality vendors with exceptional service.

It’s been an incredible journey of growth. My initial vision and strategy shifted in a different direction from my original idea (The Bridal Couture Closet) and ended up being a much broader concept that was more aligned with my true passion of service.

“Just Do It”!  Throw all caution to the wind because you have nothing to lose but fear itself!  Lara Casey immediately makes you feel invincible and she will walk you through every step.

My fears were not knowing where to start and how would all tie together.  Emily and Lara brought my vision to life!

On the day of my website launch, I was overwhelmed by the immediate and positive response.  The icing on the cake (no pun intended) was when a potential customer, whom I admire dearly, after viewing my website said, “I love your website is so palatable, it exudes luxury. You are going to be a leader in this and you will do extremely well.”

Ecstatic, elated and joyful!

I feel the world is wide open to me!




Introducing Emily Steffen!

February 1 • 1 Comment »


Emily Steffen


Where do we even begin with Emily Steffen!? Combining her fierce passion for her art, a natural eye for phenomenal photography, her remarkable creativity in textile design and a keen attention to her client experience, Emily is a powerhouse! Her old brand put her in far too small of a box, so we created a whole new business structure for her that allows her to flourish in all arenas. The new Emily Steffen brand is expansive, powerful and as diverse as her many talents. There’s no stopping Ms. Steffen now!

The fact that it’s 100% me. Not a reproduced version of what’s pretty or what’s popular in the industry; I took the time to work through what I wanted as a web presence, how I wanted to be represented and what kinds of clients I aim to get. The potential of how this can grow my business is exponential because brides will be able to understand ME for what I truly offer and am passionate about!

I started the process to not only expand my presence in the wedding industry but also to tap into a passion that I have for fabrics and handmade goods! Working through the process of rebranding and adding this second business has given me a clearer direction of not only what I’m passionate about, but what my idea bride is and what she’ll be drawn to. I ended up with EMILY STEFFEN as a branded artist instead of EMILY STEFFEN as just a photographer. I realized that I AM more than just a photographer and the other mediums that I create with truly effect my work with brides.

This process was unique for me because I thought I had already had a good hold of what my “brand” was as a photographer. But I was challenged to think differently. I was challenged to think about myself as a bigger brand; to let my dreams infiltrate my daily thoughts and to allow myself to make a change to what I’ve already established in the industry. Going through the branding process is scary because you have to face many questions of “who am I” and “what do I want to bring as a creative”, but it’s a process that will yield an authentic, true YOU that has confidence and direction. When you face these realities and questions, you are left with the striped down version of your passions and your goals…that’s when branding becomes fun because it isn’t about the industry or whats popular, it’s about YOU and your passions and what you want to CREATE in the industry.

To have someone like Lara, who comes from MUCH success and can see things beyond just what my little slice of the wedding industry, was fantastic for me. She gave perspective, honest feedback and constructive criticism. She see’s the big picture and was able to speak works of encouragement and success into my life. Running a business and keeping up with client after client can ware us down and leave us feeling just “ok” with what we’ve been doing; she came along and challenged my ways of thinking in many areas. The questions she brought out in myself and the way that she taught me to expect of myself are life-altering concepts that can be applied to more than just business. Lara’s skills combined with Emily’s design talents make one team that is worth hiring over and over. Emily took my ideas and my personality and made it into a cohesive, well-designed finished product. She was amazingly fast and had ideas galore with everything that I addressed with her. She is also one HECK of a mentor! Seeing how Emily, herself, is able to juggle being a successful business woman, mommy and wife (among many other things) is just downright inspiring. I sing the praises of these two ladies, because they are WORTH IT! 🙂


I feel like I have opened up a world of possibilities. I’ve been given permission to dream anything I think of and I now have the skills to make this happen! 🙂




Introducing Erin McLean Events!

January 25 • 1 Comment »


Erin McLean


From the moment we met Erin, we knew that fire inside her was just getting started! What a phenomenal year it has been for her! As a successful wedding planner and designer in North Carolina, she wanted a brand and new business structure that allowed her to harness the potential she knew she had. After revamping her pricing and sales strategy and giving her visual brand an overhaul, the new Erin McLean Events has been thrust into the spotlight as one of the top planning and design firms in the South!

What excites me most about my new branding how fresh and clean it is. It feels so much like me. EME has grown so well in the past few years and I wanted it to feel more authentic to what we do!  I was able to zone in on who my ideal client is and focus on marketing to her. I am excited about the freshness and personality in my new website and blog.

This whole process has really given me a clear direction for my brand. I was able to “de-clutter” business practices that weren’t productive and focus in on my brides’ planning experience

My advice for others who are scared about branding I go for it. It is so important to be focusing on who my ideal bride is.  It is so relieving to not try to market to everyone.

I was totally hesitant in the beginning because I had already been in business for 4 years and was married to my old brand (pun intended J ). So switching my logo and other items was a bit scary. However, once I got to work with Emily and Lara it became clear that this was still very much Erin McLean Events, but so much better!

This experience has allowed  me to bring my business to the next level. It has clarified my purpose and direction. For that I am so EXCITED!!

The best feedback I received was people saying my new branding felt so much like Erin McLean and Erin McLean Events. As a planner we sell our personalities, skills, and expertise. This can be tough to convey in a website, but with Making Brands Happen it was much easier  A lot of work, but so clear in how to accomplish it!

Before the brand transformation I felt a bit muddled in my brand and who I was marketing to. Now I have a clear direction and am so excited to see where EME goes!

Big things!!! EME is growing with the addition of two more wedding planners and we are so excited to what is to come.




Introducing Caroline Joy Photography!

January 18 • 1 Comment »


Caroline Joy


We met Caroline at Making Things Happen Maui. This video, shot just over a year ago, tells the story of her beginning. “I want to break through…” Through a transformative year, pushing her art to the limits, Caroline is a new woman. Recently married to the love of her life, her new brand shows the world just how deep and wide her love and care runs for everyone she meets and how much value she places on marriage and vibrant relationships. Ms. Joy most definitely broke through!

Words cannot express how it feels to hand someone a business card and be PROUD of that thoughtfully crafted business card and the well-edited website it will direct that person to. My new brand makes me proud all the way down to my toes, and that feeling has transformed me and my business.

I’ve embraced leadership. I’m not just trying to keep up with “the competition” anymore. I’ve learned how to leave that behind to pursue a vision that I wholeheartedly believe in. My business has a clear mission statement now, and since I’m so passionate about carrying that out, I’m blazing new trails in the industry and growing into a leader. A mover. A shaker. ☺

First, I’d say you should be a little afraid! ☺ I understand how daunting it is to put your company’s identity in someone else’s hands. I’d been branded twice before with two different companies and my experiences left me disappointed. But, the great news is, you don’t have to be afraid when you let Lara and Emily take the journey with you. Lara and Emily invested so much time and energy in getting to know my business and helping me define the heart of it. The resulting brand is not only visually gorgeous, but most importantly, it’s a genuine reflection of what I stand for. They equipped me with a plan of action to implement my brand in a meaningful way. They gave me a true brand, not just a trendy logo. They took the heart and soul of my business and translated it into something my clients can connect with.

I was continually astounded at how consistent Emily and Lara were in their timeliness and punctuality. Never was a deadline missed. Never did a question of mine go unanswered for days. Every promise was kept. I know Emily and Lara have many clients to serve, but they genuinely made me feel like I was their only client. You can’t help but respect a company that practices what they preach, and Emily and Lara did to a T. They were a living example of “how to treat your clients.” That inspiration alone was priceless.




Introducing Brit Stewart Weddings!

January 11 • 5 Comments »


Brit Stewart Weddings


Launching Soon!

Brit Stewart came to us via Making Things Happen. With a strong background in business, Brit wanted a gorgeous visual brand that reflected her sophisticated, solid, energetic business savvy. After a company name change and an exciting process, we are thrilled reveal the new Brit Stewart Weddings!

Ahh. What’s not to love? The thing I absolutely love the most is how absolutely “me” my new brand is. It matches my personality, my style, my business and my wedding style. Classic. Modern. Beautiful. Colorful.

I think what has changed for me personally is really just a clearer direction and better focus. I know exactly the type of client I want to work with. The style of wedding I want to work on. And, how I want to run my business. The entire Making Brands Happen experience has really reinvigorated a lot of the things I knew about myself, but never really paid attention to.

Be true to yourself. In every possible way. Trying to be something or someone else will get you nowhere. You have to own who you are, and know that YOU are ultimately what is going to attract clients. At the end of the day, you want everything about your brand, the entire experience, to be a fit with who you are.

I honestly never really had many fears about the process. I more or less just had questions, and a strong desire for getting to the bottom of who I am.

My experiences with Lara and Emily have been amazing and rewarding. It sounds odd coming from the client-end of things, but between the both of them I have been fortunate to learn so much about myself, but also about where I want to take my business and my life. The fact that these two were able to nail my style dead-on is beyond me. Their excitement over establishing my new brand was so infectious. Honestly, when my collateral arrived in the mail, myself and friends were ecstatic and over the moon at the result. Everything was so beautiful. So “me.” So perfect. Plus, they were able to really listen to my business goals. Knowing that being eco-friendly was important to me, they designed and created collateral that really fit those ideals, and did not push anything beyond that. I couldn’t be more grateful for their understanding. I loved every second about MBH. The design part. The exploratory part. The consulting part. Every piece and the process really got e excited and helped me to identify every aspect of my business from a client experience perspective, which I appreciate completely. I could not be more thankful for having met Emily and Lara, let alone getting the chance to work with them. There are not enough words, hugs and thank yous that can truly express how I feel and how grateful I am for having them in my life.

Every single day is exciting for me because I get to continually introduce my new brand to so many people. Besides me absolutely loving my new brand, I have received so many overwhelmingly positive comments and feedback. Everyone loves the new logo. Everyone loves the color palette. And, my closest friends have continued to comment on how “me” the new brand is. The fact that Emily and Lara captured that just leaves me at a loss of words. How did you feel before your new brand transformation? How do you feel now? While I did like my brand before, it definitely was not me. The brand was the brainchild of my former business partner. What that fit her personality much more than mine. So, when given the opportunity to start over, I knew I wanted something that captured the essence of me. Now, I am literally so excited to show of all of my collateral and the new logo. It has me itching to launch my new website!

So much. Honestly. With me just having moved to a new market, it really gives me the opportunity to fine-tune my opportunities and better identify my ideal clients. I am looking forward to launching my new website / blog, establishing my business in Colorado and all over, building a team, and further growing as an individual. What I do is my passion, and I love that I have been given this opportunity to really make it mine in every possible way.

Truly an amazing experience!


Introducing Tanya Necole Events!

January 10 • 1 Comment »


Tanya Necole


Tanya Necole Walker wanted to make a splash in the coastal Southern wedding market. After an in-depth study of her ideal client and market base, a beautiful new brand was created to help her take things to the next level. What a remarkable transformation!

I am so happy with the end result. I had an idea of what I wanted but I wasn’t sure if I was conveying that to Emily and Lara when we talked. After discussing my brand identity, they nailed it! My new brand is everything that I asked for and so much more. I can’t wait to show everyone!

I now have a very clear direction of where the Tanya Necole brand is going and what it will encompass.

Take the leap….just do it. I was scared of change, because I really wasn’t sure if it was what I needed. Also, have patience. Branding takes time, and it is not a process you should rush through.

Honestly, my biggest fear about the process was whether I would be spending precious dollars on something that I either didn’t like or something that was a cookie-cutter version of most other planners. I’m relieved to see that the money was well worth the result, and my brand is UNIQUE.

This experience has meant a lot to me because the consulting sessions with Lara really helped me to sit down and focus on who I was targeting and what exactly I was offering. I know it sounds silly, but I hadn’t really done that before. Emily is so sweet! From the moment we first spoke I was instantly at ease. She really listened to what I did and didn’t like aesthetically, and took the time to make sure the brand reflected not only my business image, but my own personality as well. She totally rocked it on the first try. Ah-ma-zing.

Before my new brand transformation I was really unsure of a lot of things. After planning events as “Exceptional Events”, I wasn’t sure if I was ready for a name change and what that name would be. I wasn’t sure what logo/color scheme would reflect the image that I wanted to project, and I wasn’t sure of the direction of my company or target market. I feel so much more confident now knowing that I have a new image and a solid identity. I feel like everything is moving in the right direction with a solid foundation.

Wow, what doesn’t the future hold? I have big dreams for my new business, and I plan to take them on one day at a time.

I just want to say that I’m so glad that I did this. I had so many insecurities, doubts, and moments of indecisiveness that I didn’t know how this would turn out. I’m so happy that we stayed the course. Thank you, thank you, thank you!


Introducing Cyn Kain Photography!

January 4 • 1 Comment »


Cyn Kain



We met Cyn at the Making Things Happen Intensive in Houston in 2010, where she expressed a deep desire to break out of her shell. Her transformation has been incredible! Inside and out – in her brand and in life – Cyn emerged as a true leader this year. Her happy spirit and beautiful imagery shine brightly in this new framework and business structure. The new Cyn Kain is driven, confident and so ready for continued greatness ahead!

I am so thrilled that this brand is me…ALL ME…it fits my personal style, it represents my personality and it is exactly what I envisioned for my new brand. I am most excited about my future with this brand. As many of you have heard over and over from Lara – YOUR LOGO IS NOT YOUR BRAND. While I am head over heels in love with my logo (especially my little owl) – I am so thrilled to have a cohesive brand that might start with my logo + website, but I carry every inch of detail through to the final package being delivered to my client.

Through the process I will say I absolutely developed a more distinct voice + clarity. I can be indecisive at times and I finally realized that this is MY brand, MY business and MY passion – and that needed to show. I also gained clarity in how I wanted my business to run, how I wanted my clients to feel…but most important – I pinned down who my ideal client was.

If you’re scared about “branding” you really need to sit down and do some serious honest talk with yourself and/or a loved one. Decide if you’re happy with where you are and what your brand represents. Chances are if you’re considering rebranding you need to do it. I will be honest, I was nervous and there are times where you might hit a wall, I know I did…but you will break through it and it will be totally worth it. You are not going to run the business you dream of or have the opportunity to work with your ideal client if you don’t whole-heartly believe in your brand and what it has to offer…and if you don’t feel that way how can your client?

My fear was that it was too soon – that It was wishful thinking – that I was too new to the industry to spend money on branding – that who was I to think I can work with my ideal client when there are so many awesomely talented people out there. As I saw my brand transform one step at a time, those fears faded. For me, yes there were days of second guessing, but that is where your support system will help you through it.

Lara and Emily truly went above and beyond for me.  One of the most important aspects of working with Lara and Emily for me was they encouraged me speak up about what exactly I wanted. Yes, they gave their opinion every step of the way, but ultimately they were there to guide me and and lend me their expertise on the market I wanted to succeed in – they never overshadowed me or pressured me into something. They truly wanted my brand to be authentic and I love that about them.

I was seriously over the moon with excitement for a week after I officially launched. I of course shouted my news from the rooftops and was overwhelmed with responses from family, friends, colleagues and clients. The best feedback that I received was that it was “Totally Cyn – simple and classic”. This came from a previous client and it made me smile so big. I feel excited, energized, and proud.

One big thing I took away from Making Things Happen is celebrating the little and big…this was absolutely one of those moments for me. Goals, lots and lots of goals. With this new brand came so much energy and motivation to make even more happen.

I want to learn more, do more, meet more people….There is just lots more for me to do and experience than to sit still and not live life to the fullest.

Making Brands Happen was a great fit for me and Lara + Emily were the perfect catalyst I needed to step it up a notch. If you’re on the brink – do some serious soul searching, be honest with where you are, what you want and what it will take to get there. Lara + Emily can work wonders (seriously, I think they’re some super gorgeous magicians) IF you are willing to be 100% authentic and honest with yourself and with them. They will push you…they will hold you accountable…and they help you transform and build the brand of your dreams. Lara + Emily helped me make it happen.




Introducing Luxe Finds!

December 21 • 1 Comment »





Phyllis Cheung is a wedding industry dynamo. Featured in Inc., Fast Company, the NY Times and countless leading publications for her innovative wedding tech, Phyllis was stuck in a company name and dull visual brand that had people only focused on her tech savvy. Phyllis’ ideas were much bigger than just tech. After a complete overhaul of her visuals and renaming the company from My Wedding Concierge to LuxeFinds, the company is now ready for big time action. The brand message is clear, the visuals are stunningly attractive and the company growth keeps reaching new international heights!


My new brand feels so incredibly refreshing! I feel that my new branding will allow me tremendous growth in the luxury lifestyle market.

Personally, I have renewed confidence in how I market to my target audience. After all the branding exercises, I truly understand who I am and how to direct my energies in effectively capturing the attention of my intended audience. I understand how important it is to be both transparent and authentic in portraying my brand.

Transformation can be a scary process. I was so attached to my old brand, yet I knew that I needed a new one. Just like having a baby, it will never be the perfect time. It is a lot of work and sometimes it will feel like it’s a never ending process. But – after your branding is done, you’ll wonder how you ever were able to operate without it. Lara and Emily are simply amazing at what they do. They truly understand who you are and will work closely with you to define your brand.

Before I started my rebrand, I didn’t have any fears. I’d been wanting to do it for a while, so when it came time to rebrand, I was giddy like a child in a candy store! I knew that I was working with two of the most wonderful women in the industry so I knew I had nothing to worry about!

Lara and Emily truly understand branding and the power behind GREAT branding. They understand the luxury market and gently steered me in the right direction. They are incredibly kind, giving, and some of the brightest minds I have ever worked with. I would recommend them to anyone that needed to rebrand their business!

The most exciting moment in revealing my new brand came when my very hard to impress husband saw it and said, “Wow. This is amazing! This is it!”

I love love LOVE my brand transformation! I’ve grown and learned so much over the last 3 years and I now understand how I can portray who I am through my brand. It is authentic. It is me.

The future – we will continue adding new categories to our luxury search engine – we are building a shopping search engine that will revolutionize how women shop. The most exciting days are still ahead!



Introducing Michelle Edgemont!

December 14 • 3 Comments »


Michelle Edgemont



Michelle Edgemont’s transformation is one of our very favorites for so many reasons. From the moment we dove into her new company creation and branding, Michelle truly took to our process and worked hard from the inside out. What emerged was a brand new business that lets her incredible creativity come to life and a whole new outlook on life that gets everyone she meets fired up! The new Michelle Edgemont brand (formerly Hey Babe Studio) is packed with long-term strategy, powerful visuals and a whole lot of glitter!

Coming from a place of selling a few crafty items on Etsy for side money, I decided that I need to start a whole wedding design company. So for me, my brand was not a revision of something dated, it was completely NEW. Together, we were building the ground work for a new company, which the most exciting part of all! Similar to gestating a newborn, with each month and each email from Lara and Emily, by brand grew to be better, smarter, stronger, and more defined than the day before. It represents my personality and the vision of my company 110%. It’s me, put into graphics and colors and paper goods, and that is super exciting.

What’s changed is that I’ve launched a full blown, serious, no joking around wedding design business. While before I might have described myself as a hobbyist, I’m now a business woman. I’m completely confident in the visual aspects of my brand and want the whole world to see it. I’m not ashamed to submit myself to magazines and blogs or to post on my personal Facebook page in fear that I won’t be taken seriously due to confusing branding. This process requires a lot of decisions. Let me say that again, A LOT OF DECISIONS. I’m much better and faster at making those decisions now. Lara always says that a full inbox is just a bunch of decisions waiting to be made. I’m much confident in the choices that I make, because I’m no longer letting my fear stop me from making them.

I know it’s scary. I know that you might have to convince your husband through tears streaming down your face to let you borrow thousands of dollars from your savings account for what he sees as just a logo, a few pretty colors, and some business cards. But you know, in your heart and your gut, that it is SO MUCH more than that. That when it’s finished, and that final tweet goes out into the world with your new website link, that that day is going to be the start of the rest of your life. You’ll be proud of yourself for going through the process. You’re brand will scream you. When clients open your website for the first time, it will be as though your hand reaches through the computer screen and pulls them into your awesome little world. They won’t want to leave. You’ll stand out in this over-saturated wedding industry world. And you’ll do it all with the unwavering support of Lara and Emily.

My biggest fear was that the thousands of dollars I just spent was going to be for nothing. That in the end, it wasn’t going to be worth it. IT WAS COMPLETELY WORTH IT. Being a designer myself, I’m kind of a control freak, but I learned to trust Emily. And what she designed is amazingly beautiful and a million times perfect.

Not to be too dramatic, but it literally is the start of the rest of my life. They have talked me off the ledge more times than I can count. Whether I was freaking out about business details or a few craft supplies, they have always kept a level head and gave me suggestions to fix the problem. They go out of their way to not only brand and design, but also to teach. Lara was patient with me with my thousand pricing and business structure questions. Emily implemented all of my little design changes to my look book – there must be 20 versions of that thing! They are a complete JOY to work with. So awesome in fact, that my experience with them has completely jaded my view of each company I work with. To date, no one has had their level of professionalism, excitement, and speed. They have raised the bar. Working with Lara and Emily (and Marissa) has shown me a great example of what a successful company should look like and how a successful company should act. I only hope to be as awesome as they are one day.

Before: confused, scared, unsure, kind of lame, unprofessional, childish.
Now: confident, full of clarity, excited, awesome, ready to take over the world.

We know you have what it takes to make all of your dreams happen! A successful job that I love and the opportunity to create happiness through decorations and flowers everyday. My to-do dream list is three pages long. No joke. My branding and my website are a strong platform to stand on to accomplish my goals. Awesome is going to happen, ladies. WOO HOO!!