Introducing Kathy Romero Events!

April 18 • Comment »


Kathy Romero


Kathy Romero’s transformation was absolutely remarkable. After meeting her in New York City in January 2011 and seeing the fierce drive in her eyes, we knew there were brilliant fireworks ahead! Kathy wanted a new visual brand and company structure that put her on the map. After a total overhaul – including changing her company name from Concepts in Bloom – the new Kathy Romero Events lets her truly electric personality shine! Having this new brand let her authentic brilliance come out more than she ever anticipated. Watch out world, Kathy Romero is a dynamic powerhouse and ready to make big things happen!

What excites me the most about my brand is that it totally represents my personality!

I am completely focused. I have mapped out a clear and concise way of managing my business. It’s amazing how comfortable my brand makes me feel. My brand and all it’s components allow me to sell/talk about my services with incredible ease.

The rebranding path will enable you to deliver that much more… You will find renewed confidence. Rebranding will give you the much needed push that we all need at times to be even better than what we already are.

My fear was that people would not know who I was based on all the changes that would be implemented. I also feared that what I truly wanted would not be interpreted correctly. I feared that I would end up with a brand that did not represent me.

The entire MBH experience was tremendously empowering. Lara and Emily pushed me to highlight my authentic self. No gimmicks just TRANSPARENCY. Working with them not only equipped me with the most amazing brand and tools for my business but they motivated me to take everything I knew to yet a higher level. Lara and Emily always kept me focused and true… Working with them was a true gift that not only changed my business it also illuminated my soul. I HEART THEM.

Hearing, “Your brand is YOU!”  Hearing that for the first time filled me with AWESOME.

I felt a bit lost before my brand was transformed. Now I feel totally focused and BRILLIANT.

There are no limits to what I can achieve! I love what I do and that love is infused in to every little step I take. As long as there is heart behind what I do, my brand will hold true.

The branding process made me realize that if there is no heart behind what you do, there is no brand. I’m grateful!




Introducing Brightly Designed by Courtney Bright!

April 4 • Comment »


Courtney Bright

What excites me most about my new brand is sharing my work with everyone. I have been working non-stop for the past three years with amazing clients and I have hardly shared any of my work on their weddings. I have all these past jobs that I am so proud of and now I have an amazing foundation for sharing both past and future work.

Through this process my confidence has grown immensely. I used to give people my business card and not let go because I wasn’t proud of it. I was also so embarrassed by my previous (mostly non-existent) website. I would make constant excuses about why it was that way and why it wasn’t good enough. Now I am insanely excited to share my business and my shiny new website with everyone!

Branding is scary because if you do it right then it forces you to look at all the things you are doing wrong and evaluate them so you can do them better. That is scary! But it is also necessary for you to be able to communicate what you want your brand to represent. Branding isn’t just a logo or your favorite colors. It is the entire package from how you dress when you conduct business to the notepad you write on in a meeting to the impression you leave with a client after your first conversation. But in the end, if you do the work, the change will be remarkable and the fear will be replaced with pure joy.

I was terrified to put myself out there before this process. I had this idea in my mind that I needed to hide behind my business; to give people the feeling that it was more than just me. I am now so proud of what I have accomplished in my first two years of business and I believe wholeheartedly that I can build something big that will always represent my core values for my business. I have always had a huge fear of failure and letting people down, but I have learned that businesses grow and change constantly and that every business can’t fit every client. It is important to create value and to stay true to what you believe in to attract the right customers.

This experience with Lara and Emily has changed me in so many ways. From my first day attending Lara’s branding conference in Las Vegas I knew that stumbling across her on the web one day was supposed to change my life. I have come back to the things in life that have always mattered to me most; family, happiness, doing what you love. Life gets overwhelming and crazy at times, it is easy to get caught up in what you can’t do and who can do it better and thinking you will never be good enough. But it is easier to stand up and say I am not settling for that, I can do better. Lara and Emily have shown me that so much more is possible in life. That everyone deserves to discover what they love and go out and get it. Life is too short to settle and hide behind your fears. I love to design. I love my family. I have also been introduced to so many amazing women through my experiences with Lara and Emily. That in itself is life changing. Being surrounded by people with the same ideals is so important in life. The love and determination in all of these women in contagious and uplifting. I am insanely proud of what I have accomplished through Making Brands Happen, but even more proud of the relationships I have built through this experience.

The most exciting moment in revealing my new brand was all the positive feedback I received. I was so blessed to know that so many people were looking at my work. I was also so touched by the people who said that it was a perfect representation of me. That they saw me in my brand and my work. As a designer it is always hard to work on your own brand and to finally feel like it’s actually done – the feedback I received made me feel for the first time that it is perfectly me and it is done (for now 🙂

Before my brand transformation I was lost. I was hiding behind being busy, when in actuality I was hiding because I didn’t truly know what i wanted out of my brand or my business. Now I feel like I can accomplish anything I set my mind to. Now I feel like I have an amazing foundation to run from. The future is wide open for me. I am so excited for the year ahead. I am excited to continue to evaluate my business paths and explore some of the other crazy ideas I have had floating around in my head. I can’t wait for all the amazing clients that are coming my way because of my new brand 🙂




Introducing Kailey-Michelle!

March 28 • 2 Comments »


Kailey-Michelle Plain

Kailey-Michelle wanted a fresh start and a brand that allowed her love of all things romantic to blossom. She wanted to inspire couples to love deeply and motivate fellow entrepreneurial women to make big things happen in their lives. Through our unique process, Kailey-Michelle overcame so many fears and emerged as a true leader. Equipped with a stunning new visual brand and back-end strategy to match, she has stepped onto the Canadian wedding scene with both feet planted firmly.

My brand is the most authentic representation of my soul possible- My heart in purest form and it thrills me to no end, to have clients and colleagues see the real me throughout  every layer of my business.  Having people tell me (many times prior to ever meeting) “I feel like I’ve known you for years,” and “you should be my bridesmaid, not my planner,” is the greatest complement I could be blessed with.

The biggest change, since working with Lara + Emily, was learning to hold myself to a standard of Grace, rather than my {overwhelming and disheartening} standard of “perfection.” In approaching my everyday with this standard, I have finally found the joy and contentment I was seeking in life and in my business. They gave me the genuine purpose, focus and confidence I was seeking in my journey.

Be prepared for self discovery. The process of “branding” is so much more than a system, a look or an entity; it’s your heart, alive and soaring. Be prepared for BIG change, immeasurable growth and genuine empowerment. Because when your journey comes to a close, you’ll be unstoppable- just watch!

I had tried for many years to give the world what I thought it wanted, rather than approaching business authentically.
I had a “business” face and I approached everything in my work with this entity. Out of fear- of rejection, failure and true success– it became a wall that eventually suffocated my passion. The spark that once illuminate my way had diminished and I craved it’s triumphant return.
MBH was my road there: I faced my fears, owned by light and learnt to see my flaws a beautiful: “character.”

Lara + Emily were a constant source of encouragement + wisdom- inspiring me each day, to be a more authentic and empowered version of myself.
I was consistently blown away by their in depth understanding of who I am as an individual, what makes me unique and what I genuinely wanted for my brand. Their level of professionalism is unparalleled, yet cozy, like your favorite flannel pj’s.
I simply cannot say enough! They were my missing link- the invaluable and poignant key to success.

Coming in to it, I felt stifled, overworked and suffocated. I had tried every which way I knew possible, to get my business where I wanted it; but still, my gallant efforts left me little more than disheartened and unsure.
Now, I feel like running through a field with 1000 balloon! Lara + Emily showed me the path, reminding me of the light I have within me, even when I couldn’t see it.

I truly feel like this is just the start! The opportunities are endless and I am tickled daily, by the doors that continue to fly open- things I never dreamt possible!
I have been immeasurably blessed and I owe it all to Lara + Emily.

People ask me all the time, what I attribute my recent success to and my answers is always the same:  Making Brands Happen. It’s as simple and profound as that!




Introducing Geomyra Lewis!

March 21 • 2 Comments »


Geomyra Lewis

Geomyra Lewis came to us under the company name Exceeding Expectations Events. Spend five minutes with this brilliant, giving, innovative DC wedding planner and you instantly wonder why she was hiding behind a company name that didn’t let her personality shine. After renaming the company to Geomyra Lewis Weddings and Events, an authentic and explosive brand was born! Mrs. Lewis is now fully equipped with a new powerful business strategy and an incredible visual brand to match! New confidence, new style, innovative strategy and a new company name that makes you feel excited! Geomyra Lewis is ready to make her mark.

I can finally say that I have a brand that I am proud of! I knew my old brand was missing something and through the branding process realized it was missing the attention to detail that I give my clients. My new brand is an accurate portrayal of who I am and what I have to offer!

Without a doubt I have a crisp and clearer path for my business. I have learned to clear the clutter and focus on what matters personally and professionally. I have learned to give what I want to get back and to stop settling for less than great. Through Making Things Happen and Making Brands Happen I have decided to stop settling and playing small. I realized that I deserve only the best as do my clients and family.

You have nothing to lose, only a ton to gain! The beauty in working with Lara + Emily is that you get to strip down to the core and reveal your true authentic self, making your business ten times better than before!

As a planner I did not know what to expect. I didn’t know many people who had rebranded only a few of my MTH & Engage!11 friends (Caitlin Sullivan & Kathy Romero). I quickly learned that Lara + Emily were going to make me dig deep and build my brand from the ground up. Because of that fact, I committed and have never spent more hours working on such a personal project in my entire life. Soooo well worth it! I learned that you have to let go and let God in all aspects of your life, personally and professionally. Through prayer and hard work, my fears melted away and were replaced with excitement!!

Where do I begin? From the moment that I met Lara + Emily, I could feel and understand the passion and love that they have for their work, clients and family. I realized that they have a strong, confident and solid business(es) because they work hard and focus on authenticity and have a strong faith in God; Two things that are very important in my life. Lara taught me to give what I want to get back and the importance of quality of quantity. Emily taught (teaches) me the importance of balancing family and the love of what I do professionally. By focusing on the client experience they taught me the importance of surrounding myself with people who share the same passion and drive that I have….hence why I trusted them and why they remain mentors to me ☺

Colleagues and family members have been blown away at the new “Geomyra Lewis Weddings and Events.” My new brand has received positive feedback for its fresh and crisp look. My new website showcases my talents and accurately depicts the love I have for what I do.

Before I felt I was “going through the motions.” (Client inquiry, proposal, contract, wedding day). The rebranding process taught me the importance of establishing personal relationships with my clients and the importance of consistency. Because of that, I am a better planner. Instead of always focusing on the logistical aspects of an event, I am focusing on the details in all aspects of my clients lives.

We know you have what it takes to make all of your dreams happen!
I am so excited at what is ahead for me in the new year. I have already claimed 2012 as my year to make HUGE things happen. Lara + Emily + Cathy have equipped me with the tools and confidence needed to take my business to the next level. Now it is up to me to make it all happen!

Lara often talks about the client experience. She and Emily do an amazing job making their clients feel like they are the only client that they have. I appreciate the time and energy that they spent to help me set the foundation for living my dreams. My personal timeline…
2010 2011 2012 (MY YEAR!!)  Making Things Happen→ Making Brands Happen→MAKING LIFE HAPPEN!




Introducing Gem Photo!

March 14 • 1 Comment »


Emily Scott of Gem Photo

Emily’s boundless energy and creativity are contagious! When we first met Emily in Maui at the Making Things Happen Intensive in 2010, we could feel that zest for life starting to surface. Over this transformative year, she has taken the photography world by storm and inspired so many others to dream big in the process. Armed with a new pricing structure, workflow, stunning visuals and a new lease on life, the Gem Photo brand has brilliant wings. Appropriately, a whimsical bright heart dances throughout her new brand!

What really excites me is that having a cohesive and professional brand and website is helping me connect not just with my ideal bride, but it is also helping me connect with other wedding professionals. Having a brand that reflects my passions and tastes is a clear bridge towards working with other people who share similar passions and dreams – and there is nothing that excites me more than collaborating creatively with other artists.

Personally I think that it has given me confidence in my own voice and style – and I am continually refining my work now to make that voice stronger. I always get excited when I post something and people respond by saying “This is so YOU!” and I know that they are right because they see it fit in with everything else I am passionate about.

I think a lot of people are scared to commit to something – whether it’s a logo or color or website – but thinking that your branding needs to be what you personally like can be misleading. Instead, thinking about it from the perspective of what I want people to feel, has given me a much clearer focus and vision for my business. Once Lara helped me figure out the big picture for my branding, all the little decisions I began to make day to day became easier. In that way making hard decisions on what your brand is going to be about can actually help make your life as a business owner easier in the long run, and I’m so glad I went through the process fully.

I was afraid that they would want to get rid of my logo, which I felt was strong. Instead, they agreed that I should keep it, but they helped me build a brand experience around it – the colors, the collateral. In the end my logo has become even better because they helped me figure out what else it needed. I was also afraid of picking colors because I was worried that I would change my mind about them later. Instead, they helped me figure out what I wanted my brand to feel like, and once we did that work, I felt confident about choosing colors, and I haven’t regretted a single color choice since.

I remember having a moment the day that Emily sent me my pricing guide. As I scrolled through that PDF tears literally began to stream down my face. Finally, I felt like my work, that I had been practicing so hard to perfect, finally had a place where it belonged. It had text, it had colors, and it had a place where people could see it – and my worth as an artist – on a canvas that didn’t distract from it. In a lot of ways building this brand and website with Lara and Emily helped me dream bigger dreams for my business than I ever thought possible. I remember that early process of talking through my vision with Lara and every challenge she gave me lit a fire in me to reach farther. I feel like at the end of this branding process I am now looking at the beginning of becoming who I am meant to be in this industry and with my business.


To me the most exciting moments were when people didn’t just tell me how beautiful everything was – and they did tell me that – but when they told me that everything felt GENUINE. REAL. And also when they would tell me that it was inspiring, and taking everything to the next level. Those comments fired me up because I felt like we had achieved the goal – that this was more than a new look – it was a new dream.

I always felt the need to justify things – whether it was my pricing – or my website not working properly – or whatever it was – I felt like I couldn’t be completely proud of my work. Now I feel like my best is out there for everyone to see, and I don’t have to worry if they don’t like it, because if they don’t then they simply aren’t the right clients for me. There is freedom now from those worries.


A goal that I continue to strive for is to run a business with integrity. To have great work and a beautiful website and brand to showcase it is amazing but I want to deliver on everything I promise through that and much more. This year I am striving to grow as an artist, figure out how to surprise and delight my brides, and to share my progress as authentically as I can through writing on my blog. One of my goals is one day to attend Engage! so I am going to put that out in the universe as well. And maybe one day write a book, as soon as I can figure out what the story should be about.

Everything good that has happened to me in the past year has been a result of following an inkling and taking a risk, even when I couldn’t fully justify it. I think that’s what it means to follow your heart. I’m still figuring things out. As my husband constantly reminds me when I’m freaking out (as I tend to do a LOT, because a perfectionist) – what is really the worst that can happen? Say it out loud. And like I do in those moments, you might realize the worst that can happen isn’t worth ignoring your heart.




Introducing Kim Percival Photography!

March 7 • Comment »


Kim Percival

We met Kim Percival in 2011 at Making Things Happen NYC. Kim came to us with a sincere passion for photography and a deep love for her family. Her old brand didn't reflect the bold, infectious, beautiful Kim we came to know. Now, poised with a beautiful brand that truly matches her endearing personality and the foundation upon which her business is based, Kim is a wildly succesful and sought-after photographer.

EVERYTHING!!  It’s such a beautiful representation of who I am as not only a photographer, but a mother, wife, human being.  It is me.  The me I didn’t have the courage to see before embarking on a new brand design and consultation.  Also, the beauty of the brand is that is will grow with me as I grow!  It’s just perfect!

SO MUCH!!  I had so many things personally going on during this process that had a direct result in the final product that it’s hard to put my finger on what one thing changed through the process.  If I had to narrow it down it would be that this process allowed for a road map or a bible of sorts to base my business on.  As ideas and changes come up, I can refer back to the documents made during this process to determine if it’s a good fit or direction to take.

Re-“Branding” is truly soul searching.  To live up to your full potential as an artist, business person and human you need to be willing and ready to search out all the little pieces that make you who you are.  There is nothing to fear in that, only positive outcomes will result.

My fears were in my ability to actually run a business and have it be as high functioning as I want it to be, while also balancing it with my personal life.  Those fears have not changed, but the branding process and final outcome provides me a visual representation and client experience to help with my decision making process as I continue to grow and change all the while pursuing “high function” and balance.

I adore Lara and Emily.  I consider them my friends, women that I want to be inspired by and to inspire in return.  They were willing to go down a path with me and hold my hand when that’s what I needed and tell me to stand up straight when that’s what was needed.  I highly recommend them!  They are the consummate professionals.  They really dig deep with you to identify and define a brand that is an authentic representation of you and your business.  I can’t thank them enough!!

I was recently told by a client that she was “very impressed by [my] website and the look of everything that represents [me] and [my] business.”  Others have also commented on my marketing and how good it was.  This is all awesome unsolicited feeback that I love to get, but really … I LOVE IT!!  It is a clear representation of what and who I want my business to be and gives me solid ground to build upon over the next few months and years.  That feeling in my gut is the best feedback that I can haved.

I felt that I constantly wanted to change the visual identity of my brand, which I think affected my business decisions.  I felt unsatisfied.  With the visual identity and the client experience in order, I have been able to set up processes that match.  I am a much more relaxed version of me knowing that there is a process to follow to get the job done.


The future holds so much.  I am just establishing my business in Texas (having moved from New Jersey) and love that my branding is where it needs to be so that I can focus on building and marketing my business.  I am proud of my brand.

I would hire these 2 ladies again with no hesitation.  They love what they do, they love and get to intimately know their clients and it shows in their work.




Introducing Hansel Dobbs Photography!

February 22 • Comment »


Hansel Dobbs

Hansel Dobbs now has it all – keen attention to the client experience, off-the-charts incredible imagery, a sense of humor that makes everyone he meets feel at ease, a collateral suite that could be showcased in an art gallery, a website that really gives him a framework in which to shine and strategy geared to catapult his business into a brilliant future. Hansel wanted to go big and it’s just the beginning of the awesomeness you will see from him with this new brand.

I am the most excited about having a complete and cohesive brand rather than a patchwork of things done by a range of services and graphics/programming professionals. I am also excited about the brand being exactly what I wanted and that I really really love it.

I have learned a lot about a brand and also just a lot of little things that Lara and Emily have shared with me via answered questions and just getting their opinion on things I am thinking about doing. I really enjoyed reading the document that Lara sent over called “The Challenge” and I have learned a lot of things through that as well.

I think a well developed brand does a lot of things. It instills confidence in the client, it helps fill out a more complete client experience, and it also just expands your personality into all the nooks and crannies of your company. I think it’s really hard to do all of these things with a template and logo.

My primary fears were two-fold. The first one was a fear of whether or not the “Making Brands Happen” client experience and communication would actually be up to the price I paid. The second fear was whether or not the graphic design abilities would be there to really bring my brand to life as I saw it in my head. I had tried other companies before with things that were far cheaper only to end up with something not at all what I hoped for. The client experience, customer service, advice, and help provided throughout my time with Making Brands Happen was just unreal. In fact, I really can’t think of any other consumer experience equal to it except maybe Apple. When I asked a question I got an answer within 24 hours. When I asked for advice, I got opinions based on experience. I was kept in the loop as to how things were coming along and what I needed to provide along the way. I also got letters and cards from Lara on some really sweet paper in the mailbox. I was nervous about if I would get what I really really wanted and they have certainly delivered. I love it! It’s me! It is now my company, my brand, and my collateral through and through.

They were an oasis in the desert quite literally. They were exactly what I needed where there is no one else providing. I have been a wedding photographer for 6 years and for the last few years I had in my head what I wanted, but no one to really go to to make it happen. I could have gone to a web designer, but they would have asked me what colors I wanted, what fonts I wanted, how I wanted my twitter background to look, and a whole bunch of things that quite frankly I either just wouldn’t know the answer to or I would not have done the right thing when considering the target market I am after. Lara and Emily had the answers. They knew which colors went with what. I didn’t even know I needed a twitter background, but I got one in an email and it was awesome. Lara edited my bio for me so it sounded better, let me know how many pictures I should have in my galleries, and vetoed a handful of website designs before showing me the best one. Lara and Emily give solutions based on experience and not just any solutions; great solutions.

Before the transformation I didn’t feel that I was really communicating my value adequately to people coming to my site. I felt like I was getting lost in the shuffle maybe. Now, I know I stand out. I know that when someone comes to my site that they are going to enjoy the experience, smile a little, and maybe just book them a wedding photographer. Actually, before the transformation it was like having an employee at the register that just didn’t dress well or communicate well. They were turning customers away. Now I have a really awesome face to my company.

I am being much more aggressive with marketing myself with venues and vendors in the DFW area and I plan to start doing other kinds of photography as well. I am really working hard to expand to some of the nicer venues in Dallas.




Introducing the Business and Branding Webinar Series!

February 15 • 65 Comments »


Introducing the first ever Making Brands Happen three part Business & Branding Webinar Series!! Join us (Lara Casey and Emily Ley of Making Brands Happen… and a whole lot of other great companies we own), for a series of webinars that will transform your business and revolutionize (i.e. simplify!) the way you work.  We know branding, and we’re ready to dive in with YOU!  After droves of requests, we’ve decided to share our branding secrets via the wonderful world wide web and you get to join us from the comfort of your computer.  We suggest PJ’s and hot cocoa for the full experience!  From evaluating where you are, to digging deep into where you want your business to be, we’ll go into detail on the key things you need to know to take your brand to the next level and spread the word with strategic marketing.

We’ve created this curriculum as a SERIES OF THREE ESSENTIAL WEBINARS so we can cover all the essentials you need to know:  Get BrandedThe Client Experience and Get Published.  You are welcome to just take one, but you’ll be missing the total package!  Each area directly relates to the other.  We’ve made this super affordable so it’s a no brainer to join us for all three and really take things to the next level.  Our motto: Life is too short to play small!

Live Q & A will follow each webinar, including a live branding evaluation for one lucky attendee! (First come, first served with the single ticket above!)  This webinar series is open to any creative professional — whether new to the business or a seasoned pro — that wants to take his or her brand to the next level. Ready to make 2012 your biggest year yet?  Cancel that hair appointment and Get Branded!

Part 1: Get Branded Wednesday, March 14th from 1pm to 4pm Eastern Standard Time.

Strong, powerful brands are built on foundations of passion, authenticity and unmatched attention to detail. Join us as we dive into these details and create an actionable plan for bringing authenticity and personal connection into every aspect of your business and into every step of your ideal client experience. Your brand should tell your story in every detail and should invite your ideal client to be part of an experience she won’t soon forget.

Part 2: The Client Experience Wednesday, April 11th from 1pm to 4pm Eastern Standard Time.

Client experiences are viral. From start to finish and beyond, your client experience should be simple, streamlined and full of unexpected, personal touches. Together, we’ll create a strategy for mapping unforgettable client experiences and discuss how to utilize that experience to create a viral buzz around your powerful brand.

Part 3: Get Published Wednesday, May 16th from 1pm to 4pm Eastern Standard Time.

Join Southern Weddings Magazine editor-in-chief/publisher, Lara Casey and art director, Emily Ayer as they discuss the key things you need to know to take your brand to the next level and get published in print and online media.

Location: Your computer.  Platform details to follow once you are registered.

Prepare: Have your branding and publication questions ready, your computer open and something to take notes with.

Follow: on Twitter for updates @PowerfulBrand


Please note: This intensive does not cover any of the Making Things Happen curriculum.  To register for Making Things Happen, click here.  Please note #2:  These webinars are just a very SMALL TASTE of the full Making Brands Happen experience.  They do not in any way replace it.  Please note #3:  After the webinar, a recording will be a available for attendees, as well as branding homework.

*Dates and times are subject to change.  Seats are non-refundable and non-transferable.  Space is very limited. 

Warning: this webinar series is awesome.


Enter to win one seat at your choice of one webinar! Four ways to enter:

  • FACEBOOK: Spread the announcement to your Facebook friends! Be sure to link to Making Brands Happen. Comment here to let us know!
  • TWITTER: Spread the announcement to your Twitter followers! Be sure to link to @PowerfulBrand. Comment here to let us know!
  • BLOG: Spread the word with your blog! Be sure to comment here to let us know!
  • PIN IT TO WIN IT!: Pin the top graphic with a link to this post!

UPDATE :: Congratulations to Ashley Danyew! GREAT NEWS!!! Everyone who entered the Making Brands Happen Webinar giveaway gets a HUGE discount code! Email Marissa@LaraCaseyReps com for yours!

Introducing Bergerons!

February 15 • 2 Comments »


Christi Lopez of Bergerons

Christi Lopez is a phenomenal floral designer in the DC area. She came to us with a very outdated brand that hindered her from being seen as the innovative floral design diva that she is! Through a deep internal process, Christi not only emerged with a stunning new brand but a new confidence. It’s a whole new patch of posies for Bergeron’s! What an exciting and fresh transformation!

The logo and business cards! Wooo Hooo! (tactile)
The feeling of renewed joy in my work (mentally)

Definitely laser-focused direction. Knowing where I want my own personal goals to be and how I want my clients to see my business.

Jump in- you won’t be sorry! It’s a big step, but worth the journey.

Two Main fears: 1) That I couldn’t afford the change- monetarily or business-wise (meaning this meant a step away from a portion of my business that I had grown to rely on)  2) Having someone else design a new logo for my business since I had a background in design and had done all of my own design work since inception. The fears changed as I realized that going back to my love of design for special events really was my sweet spot and I had been stuffing that for the past 13 years. Releasing the best part of me has catapulted the studio to a new level that I haven’t ever seen before.

Having Lara was the probing questions as I entered into this process really made me get to the core of who I am. This didn’t happen overnight! She still had to ask those questions again half-way through the process. Emily…sweet Emily helped me realize I can let go and let someone else design something that perfectly reflects me! You both have a gift.

Each time I hand out my business card, the person stops and comments how beautiful it is. They want to keep it, which means to mean that it conveys beauty, elegance and quality. Perfect!!

Before- Stuck! After- Although the new brand hasn’t been officially released, it is already working! My outlook has changed as well, which really makes a difference.

Dreaming Big-Making My Heart Sing 🙂

I learned that what it means to “make it” to someone else, doesn’t necessarily mean the same to me. I want to attract clients that love my/Bergerons style and artistic design—that is really my meaning of success.



Introducing The Bridal Circle!

February 8 • Comment »


Sade Awe

We truly created The Bridal Circle from the ground up: a brand new business with an innovative business model, brilliant strategy and stunning visuals to reflect the exclusive luxury nature of the company. Formerly The Bridal Couture Closet, owner Sade came to us looking to create a company that instantly had a hold on the luxury wedding market. Upon launch, it was clear that we had accomplished that goal and more! The Bridal Circle is the top source for luxury wedding vendors and, with the exclusive Experts Panel as part of the membership, an innovative leader in vendor education nationwide.

It’s built on the foundation of luxury and providing a one of kind experience for both the vendor and the bride. In this experience, the bride is provided with a menu of choices of luxury vendors at her fingertips. I am thrilled with the concept and thrilled with how this will impact potential brides and high quality vendors with exceptional service.

It’s been an incredible journey of growth. My initial vision and strategy shifted in a different direction from my original idea (The Bridal Couture Closet) and ended up being a much broader concept that was more aligned with my true passion of service.

“Just Do It”!  Throw all caution to the wind because you have nothing to lose but fear itself!  Lara Casey immediately makes you feel invincible and she will walk you through every step.

My fears were not knowing where to start and how would all tie together.  Emily and Lara brought my vision to life!

On the day of my website launch, I was overwhelmed by the immediate and positive response.  The icing on the cake (no pun intended) was when a potential customer, whom I admire dearly, after viewing my website said, “I love your website is so palatable, it exudes luxury. You are going to be a leader in this and you will do extremely well.”

Ecstatic, elated and joyful!

I feel the world is wide open to me!